Perfect Partnership: MacroArt becomes sustainable graphics supplier to iconic London venue

Posted 30 November 2023 by Anysia Henderson
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We have partnered with Tobacco Dock to become its exclusive supplier of sustainable graphics, marking an important step towards enhancing sustainability practices at London’s most creative venue.

With a site spanning over 16,000 square metres and comprising of 57 versatile spaces, Tobacco Dock’s partnership with us promises to bring forth innovative branding and graphics solutions tailored to the venue’s intricate Grade 1 listed architecture.

Our vision aligns seamlessly with Tobacco Dock’s ethos. The core focus of the collaboration is to introduce sustainability on a grand scale within events held at the venue, aiming to significantly reduce waste and environmental impact.

As part of our partnership, Tobacco Dock is utilising our full turn-key recycling scheme – the only UK events space offering this initiative on a year-round basis. In addition, the venue is taking advantage of our extensive stock of rental frames for exhibitions and events, with its comprehensive ‘reuse and recycle’ offering, avoiding unnecessary waste and cost.

To date, we have already successfully undertaken branding for a number of notable events at Tobacco Dock, including Google taking over the entire venue for a networking event in October this year. Providing 1,336m2 of material, the extensive project comprised of window vinyl graphics, freestanding re-board, lamppost flags and fabric in hanging frames. Our team completed the install across four days with all materials recycled after the event.

Our Sales Director Matthew Guise said: “At the heart of our collaboration with Tobacco Dock is a shared vision for sustainability within the events industry. We are proud to be the exclusive supplier of sustainable branding at this iconic venue, working hand-in-hand with Tobacco Dock to drive impactful changes in the way all events are executed.”

The Grade I listed site presents challenges in delivering branding modifications, demanding a meticulous approach to design to ensure its historic integrity. For example, nothing must be attached to the walls of the venue, meaning we must be incredibly creative with its graphic solutions.

Our transparent and consultative process with Tobacco Dock is critical to the partnership. Every step, from design conceptualisation to execution, is subject to the venue’s approval, ensuring a harmonious blend of creativity and architectural preservation.

Jonathan Read, Joint CEO of Tobacco Dock, said: “The collaboration with MacroArt is not just about introducing a supplier but collaborating and partnering with a company deeply invested in sustainable practices and creative excellence. Our relationship is set to redefine the standards for event branding, offering clients not just visual impact but a commitment to a sustainable, environmentally-conscious future.”

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