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In line with our ethos – ‘Smart. Sustainable. Standout’ – we recently partnered with TK Maxx to deliver a bespoke retail hoarding graphics solution for their new store at the Oracle Shopping Centre in Reading.
The project presented a unique challenge: the existing hoarding surface had a graffiti mural painted onto it, and we weren’t confident that traditional vinyl graphics would bond reliably with the painted surface. Instead, we proposed a stretch fabric graphic system, a clean, fire-rated, and fully removable alternative to the conventional vinyl route.
We designed, produced, and installed a complete graphics system, tailored to site conditions and sustainability standards:
Once the store fit-out was complete, we removed the graphics and frame system in full. All components were returned to our St. Neots office, where they were sorted into our recycling waste streams, closing the loop with responsible disposal and reuse of materials.
The final result was crisp, brand-forward, and environmentally sound, plus the feedback from TK Maxx…they loved it!
As place makers, we blend high-quality materials, cutting-edge production automation, sustainable practices, and world-class craftsmanship to create unique installations that transform spaces into impactful places. We actively listen, question, and tackle complex technical design challenges, providing our dedicated partners with unprecedented solutions.
