CASE STUDY: Retail
Cleaner, Greener, Sharper: Hoarding for TK Maxx
In line with our ethos – ‘Smart. Sustainable. Standout’ – we recently partnered with TK Maxx to deliver a bespoke retail hoarding graphics solution for their new store at the Oracle Shopping Centre in Reading.
The Smarter Alternative
The project presented a unique challenge: the existing hoarding surface had a graffiti mural painted onto it, and we weren’t confident that traditional vinyl graphics would bond reliably with the painted surface. Instead, we proposed a stretch fabric graphic system, a clean, fire-rated, and fully removable alternative to the conventional vinyl route.
What We Delivered
We designed, produced, and installed a complete graphics system, tailored to site conditions and sustainability standards:
- 110m² of printed Sustaina BarrierTex fabric – a high performance, recyclable textile with sharp visual impact.
- 110 linear metres of swal frame – for a sleek, seamless finish and rapid install/dismantle.
- 10mm kicker boards at floor level – added to boost durability where foot traffic is heaviest.
- Fire-rated and recyclable materials – compliant, responsible, and built for reuse.
End-of-Life Responsibility
Once the store fit-out was complete, we removed the graphics and frame system in full. All components were returned to our St. Neots office, where they were sorted into our recycling waste streams, closing the loop with responsible disposal and reuse of materials.
The final result was crisp, brand-forward, and environmentally sound, plus the feedback from TK Maxx… they loved it!