Branding Makeover at Dover Castle

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Overview

Dover Castle, a historic landmark with a rich heritage, sought to enhance its visitor experience through a slight branding makeover. The challenge was unique, as three distinct departments independently approached our team with different requirements. The Retail, Curational and Catering teams each had specific branding needs, all of which had to be addressed within a specific time frame.

Objectives

  • Retail Team: Create engaging window graphics for the ticket booth to attract and inform visitors.
  • Curational Department: Develop wall graphics that reflect the historical significance and enhance the visual appeal of the castle’s interior.
  • Catering Team: Design new menus for the food outlet to improve the dining experience and align with the overall branding of Dover Castle.

This project showcased ur ability to handle complex, multi-departmental requests efficiently and effectively. By completing all tasks within a single day, we minimised disruption and maximised impact. The branding makeover not only met, but exceeded the expectations of all three departments, enhancing the overall visitor experience.

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