Our progress to net zero

Posted 21 February 2023 by Anysia Henderson
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We are delighted to see the positive impact of our Sustainability Strategy when viewing the findings of our latest independent report, confirming significant reductions in carbon emissions.

The key benchmark in the report that allows consistent year-on-year measurement of carbon emissions is CO2e per m2 of material used. This has been steadily decreasing since 2019 and now stands at a 24 per cent reduction and clearly shows we are on track towards the fundamental goal of reducing our carbon footprint by 50 per cent by 2030.

Our Sustainability Strategy builds on the substantial work instigated since 2019, and sets sustainability at the heart of our business, based on five pillars, under the acronym MACRO – Measure, Activate, Change, Recycle, and O representing our commitment and roadmap to net zero.


Driven by our dedicated Sustainability Committee, we have evaluated all operations, from sourcing and production to installation and recycling of materials. The annual CO2e per m2 measurement establishes a truly accurate picture of our environmental impact and drives quantifiable and realistic improvements across every element of our operations.

Data from our latest report shows the impact of a strong programme of sustainability initiatives including more environmentally friendly and responsible material sourcing, greener production and installation methods, highly focused waste streams for improved recycling, and fully audited waste management with zero to landfill.

A prime example of the powerful initiatives already underway, has been the ICE gaming event at Excel London in February 2023. Clients sourcing graphics from MacroArt at the event enjoyed a guaranteed full turnkey print, install, dismantle and take back service for their stand graphic prints, ensuring that all materials were captured and brought back for recycling correctly.

In addition, more efficient new equipment acquisitions have helped to both reduce waste throughout the production process and maximise efficiencies in material and energy use.


We received encouraging words from David Humphreys, Director at Green Circle Solutions and the independent producer of the report; “I am extremely impressed by the commitment of the team at MacroArt. It is rare to find a business so open to understanding its true environmental impact and using this insight to establish a basis for continued real change and improvement.”

Our Managing Director Michael Green commented; “Sustainability is no longer an optional extra for companies today – it needs to be ingrained in the very operating system of a business. Our Sustainability Strategy informs and directs everything that we do at MacroArt, which we demonstrate by our actions and the results of our latest report. We intend to remain at the very forefront of this vital process”.

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