CASE STUDY: Heritage, Visitor Attractions
Dover Castle: A Timeless Branding Transformation
OUR GOAL:
bring together three distinct needs into one bold creative effort
Clients:
English Heritage
Project Designer:
English Heritage
Location:
Dover Castle
Products & Services Used:
Signage
Window Displays
Event Branding
Wall Coverings
A Historic Opportunity
Dover Castle, a symbol of British heritage and history, sought to embrace its visitor experience through a slight branding makeover, and recently became the canvas for a unique branding project. What began as separate requests from three different departments turned into a day-long creative journey that would leave a lasting mark on this iconic landmark.
The Triple Challenge
Three distinct departments: Retail, Curational and Catering, each needed branding updates.
- Retails request: The team needed new window graphics for the ticket booth, aiming to create a welcoming first impression for visitors.
- Curational’s vision: They envisioned fresh wall graphics that would enrich the visitor experience by blending history with modern design.
- Catering’s menu makeover: The catering team sought a new menu design for their food outlet.
Execution
In a single day, our team orchestrated a branding makeover that met the needs of each department. By the end of the day, Dover Castle wasn’t just refreshed, it was revitalised with a unified brand presence that enhanced the visitor experience across multiple touchpoints. This project stands as a testament to what can be achieved when creativity and collaboration come together, even in the most historic of settings.