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Summer 2025, Westfield White City became the first stop on a nationwide retail journey into bold self-expression. This high-profile location was chosen not only for its premium retail status but also for its ability to draw diverse, style- conscious audiences eager for immersive brand experiences.
In partnership with Made Up Ltd, we brought Sol de Janeiro’s and Sephora’s Badalada spirit to life through a high-impact, multi-sensory pop-up designed to celebrate connection, discovery and unapologetic joy! From the moment you enter, it feels like summer: loud, vibrant and full of soul, what more could you want!
The concept was clear…capture the energy of Brazilian street culture and serve it up in a way that could be seen, touched, heard and felt. The creative mandate meant designing something that worked on multiple sensory levels:
From concept to installation, every detail was meticulously considered.
This pop-up was designed to be more than a marketing installation, it was an immersive branding experience. Visitors didn’t just browse products; they stepped into an interactive retail theatre where the lines between shopping and entertainment blurred.
The activation demonstrated:
☀️ Bold. Immersive. Joyful. Completely Badalada!
As place makers, we blend high-quality materials, cutting-edge production automation, sustainable practices, and world-class craftsmanship to create unique installations that transform spaces into impactful places. We actively listen, question, and tackle complex technical design challenges, providing our dedicated partners with unprecedented solutions.
