FREQUENTLY ASKED QUESTIONS
What is a Brand Activation?
A brand activation is a marketing event, installation, or campaign designed to create direct engagement between a brand and its audience, turning passive awareness into an active brand experience.
Why are Brand Activations important?
Brand activations transform passive awareness into meaningful interaction, giving audiences a tangible way to experience what a brand stands for.
How does Moss support Brand Activations?
Moss designs and produces modular, scalable solutions, including graphics, shade structures, fabric walls, lightboxes, and signage, that enable brands to quickly deploy high-impact activations in any environment




