Precision and thrills await at the Formula 1 Exhibition
Transforming Immerse LDN Exhibition into a Racing Spectacle
We have revved up the new F1® Exhibition in London with our high-quality print solutions that match the speed and dynamism of Formula 1® itself. The collaboration has helped transform Immerse LDN, London’s newest entertainment district, into a dynamic visual experience, capturing the excitement and energy of the iconic racing sport.
F1® Exhibition: A Thrilling Tour Across Continents
The F1® Exhibition, which opened on 23rd August, marks the third European pitstop for the touring event, following installations in Madrid and Vienna. The exhibition also has a North American tour, with a successful show concluding in Toronto, Canada earlier this year. With the need to transform Immerse LDN into a visual spectacle, delivery partner and exhibition builder True Staging, recommended us to produce and install over 430 individual print and graphical elements across six unique rooms.
Precision in Print
The extensive project required precision and meticulous planning to ensure that each visual element aligned with The F1® Exhibition’s exceptional design standards. Our high-quality print included silicone edged graphic (SEG) fabrics, Foamex boards, neon films and intricately detailed kiss-cut vinyls, all seamlessly integrated with the displays to create the immersive experience.
The work was carried out in multiple phases. Artwork was received in late July and the SEG fabrics were quickly printed and despatched to site for the initial wall coverings, using the existing custom aluminium frame system. Once in place, the Foamex boards and vinyl elements were installed by the team throughout early August, adding the intricate detailing required across the exhibition.
Creative Producer Carlos Cabrera Praises our Expertise
Carlos Cabrera, Creative Producer at The F1® Exhibition, commented on the collaboration: “It has been great to work with the team at Moss. Their superb print quality and management made the installation in London a seamless process, and we are extremely pleased with the results.”
The project has gone so well that we are already earmarked to support The F1® Exhibition’s graphic requirements when its international journey continues. This reinforces our position as a reliable partner for high-profile international events, backed up by its production facilities across Europe and the USA.
Matt Phipps, Group Account Director at Moss UK said: “We love to work on projects that grab the attention of the public from the very start. Having our graphics and displays as an integral part of this innovative experiential event is just amazing! We very much look forward to developing our relationship with Carlos and the team as their F1 Exhibition journey continues.”
