An end-to-end sustainable solution

Posted 13 April 2023 by Anysia Henderson
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Back in February, we piloted a new initiative to support our clients exhibiting at ICE London at the ExCeL to support their sustainability objectives.

All clients sourcing graphics from us at the event were provided with a full turnkey solution that included print, install, derig, sorting, waste collection, and recycling through fully audited waste streams, ensuring that all materials were captured and brought back for recycling correctly.

Analysis of the data post-event showed that 1500 square metres of graphics materials were collected, graded, and processed by our Sustainability Team and diverted from potential landfill disposal. Although complex in the planning, we developed effective processes on site to minimise impact for the client whilst maximising the quantity of materials reclaimed, resulting in a trouble-free operation.

Our Sales Director, Matt Guise, was delighted with the success of the initiative: “As the first of what we hope will be many turnkey projects, it was rewarding to see both how smoothly everything went and how much material we were able to redirect to our audited waste streams. Our experience at ICE has clearly shown that making a significant reduction in waste at large-scale shows is more than achievable, and we are now focusing on delivering and improving this service at future events. By providing this for both individual clients, and large scale shows with multiple clients, we are once again proving our commitment to offering the most sustainable options for graphic production.”

Take a look at the end-to-end journey of a stand graphic from order to recycling…

Our clients were pleased with the positive outcome and the business when showing that attending exhibitions and events can be achieved with a much-reduced environmental impact. The focus is now on offering the service at future shows, as we continue to deliver on our Sustainability Strategy.

More information on our sustainability initiatives can be viewed here.


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