Kidbrooke is a rapidly developing area, with so much potential on the horizon, so the development team needed a branding strategy that would stand out and capture attention. Traditional signage was not an option, but instead a fresh, innovative approach was explored.
Due to the sheer height and scale of the building, we required a specialist team of talented abseilers from Industrial Abseiling, to assess the building and ensure everything was safe. From this, the team opted for a groundbreaking solution using cutting-edge brick wrap technology! This innovative method allowed branding to be heat-applied across two sides of the building, ensuring high visibility without damaging the structure of requiring invasive installation techniques.
The branding achieved exactly what it set out to do: make a strong, lasting impression. The building now boasts branding that can be seen clearly by train passengers and motorists on nearby roads. By combining specialist expertise with state-of-the-art technology the Kidbrooke development not only achieved its visibility goals but did so in a way that was both innovation and respectful of the building’s design.