CASE STUDY: Property
Bringing Contra'Vision' to Vacant Spaces: The Acre
OUR GOAL:
transform the glazing into a bold brand statement while maintaining visibility
Clients:
Platform
Project Designer:
Platform X Moss
Location:
The Acre, London
Products & Services Used:
Window Displays
Transforming Glazing into a Statement
When Platform approached us with a unique visibility challenge, we were ready to deliver impact at scale. The brief? Wrap a total of 366sqm of full-height glazing across three large retail units and adjoining office space, all overlooking a central atrium. The goal was clear… conceal the interiors from public view, which were still under development, while maintaining a sense of openness and natural light throughout the space.
A Challenge of Balance
Platform needed to strike a delicate balance. Shield the vacant interiors from the street without turning the units into black holes. The glazing needed to stay bright, welcoming, and connected to its surrounding, especially for visitors within the building looking out onto The Acre.
This challenge called for more than a practical solution, it needed a visual one that could reflect the ambition of the space, even in its transitional phase.
A Solution That Does It All
Our answer was high-impact printed Contravision graphics. These perforated vinyls delivered the privacy needed from the outside while still allowing light and visibility from the inside. The effect was seamless. From the street, passersby saw a bold, branded exterior and from within, the connection to the outside world remained intact.
More than just a screen, the Contravision served as a temporary brand layer, turning glass into a canvas that hinted at future potential.
From First Survey to Final Squeegee
We handled the project end-to-end, ensuring every stage ran smoothly and to specification:
- Conducted a detailed site survey to assess scope and install logistics
- Delivered bespoke concept design and artwork development
- Ran colour sampling and approvals to match the brand tone perfectly
- Executed a full installation over five days on site
What began as blank glass became a bold, branded presence in the heart of the city. This is how you turn vacancy into visibility.