News – Training Page 2
Embracing Sports Graphic Branding
Elevating the fan experience is more than just the amenities and programming offered at a game; it is about the synergy between stadium design and the thoughtful use of branding and identity. When paired with stadium banners and field signage, opportunities to showcase sponsors and team branding exist both in-person and by making them largely visible to television cameras. When successfully incorporated into any sports arena, stadium, or field, visual graphic elements are a valuable strategy for promoting products, services, player and team accomplishments, or enhancing directional wayfinding.
Opportunities with Stadium Signage
During the game, most eyes will be on the players or the jumbotron. However, many other graphics in the field and stadium enhance the game day experience. Vibrant signage, printed field banners and displays are great solutions to drive awareness of upcoming games, team players, or sponsors. Whether on the field perimeter, stadium entrance, or concourse, visually engaging graphics help present information and create a powerful response by catering to the fans’ emotions.
Moss As Your Stadium Signs and Graphics Partner
Ultimately, what will elevate the fan experience are innovative branded stadium signage, graphics, field banners, lightbox displays, and immersive visual communications. As your sports branding partner, Moss will provide a “total customer solution” that includes the industry’s best products, expansive in-house capabilities, and nationwide installation services.
For more information and to connect with Moss please contact us ▹
